In order to get free Instagram followers, you have to be real. But, as another data scientist, Alan Timothy, founder of i-Snapshot (as sales management tool that has analyzed a ton of sales data) often says, “Quality is found in the Quantity. It is about engagement, relationship, and far more than simple follower count. Now, to be very clear, as well-known Gary Vee (Vaynerchuck) would say, it is not all about the numbers. The Mention report is one of the absolute best I have seen for explaining what to do on Instagram (and it could easily apply to other social media platforms) in order to gain new followers. However, as Instagram has evolved and launched new products such as Stories and IGTV, engagement now can also mean the number of views, shares, and direct messages.” This usually comes in the form of likes and comments. That's still a large number for many brands.ĭirect from the report: “Simply put, engagement is the number of interactions a user has with your content. Micro-influencers typically have between 50,000-100,000 followers. By now you’ve probably heard of these influential individuals with smaller communities. This leads into the final section on Micro-Influencer Marketing which is that micro-influencers make up 2.7% of total Instagram users. This segment of users and the ones with 1,000 followers or less, make up the majority of total Instagram users.” A further 33.5% of users have between 1,000-10,000 followers. 46.6 percent of Instagram users have fewer than 1,000 followersĪccording to the report: “They (this group of 46.6 percent) make up the largest segment of users.It’s far more valuable having a smaller, more engaged community than millions of followers who don’t interact with your content.” -Mention / HubSpot Instagram Report 2019 Competition has increased on the platform so consider it the new norm. “If you’re finding it harder to increase your Instagram followers, the report says you are not alone. More tags does not equal more likes or followers necessarily. Some of the hashtag advice and data applies here, but they have a detailed section on tagging that is worth studying. Tagging Instagram Users - See Above on Hashtags Pick relative hashtags for your greatest Instagram success. There’s a definitely correlation: More hashtags leads to less engagement. The data shows that more than a few doesn’t really move the engagement needle, so to speak. Don’t go crazy with them in terms of volume, but be thoughtful and strategic. Sprinkle Lightly with the Hashtags on Instagramīe super smart with hashtags. But the Mention/HubSpot report clearly shows video is outperforming just about everything else (not just on Instagram). If it is not, try to splice in some video in addition to your standard (but amazingly beautiful) photos and use the carousel. Post more video content if that’s your thing. Again, although you will find apps that advertise that they can get you many free followers, be wary. Increasing engagement, aka comments, likes, conversation, shares, is important if you have a base of followers and want to build awareness of your brand. I use this phrase lightly about steps because I know that how you define success is up to you - getting new (free) Instagram followers is important if you have very few. Download link at end of post.īased on the data, I pulled out four main steps to succeed at Instagram. It is loaded with Instagram Marketing advice worth reading. Fortunately, there are lots of real data scientists out there who can inform this idea to get free followers (and I highlight free because you truly do not want to pay for followers - that’s bad karma). There are many posts and programs and apps with 10 step programs or 12 ways to reach people and get them to follow you on Instagram, depending on which day of the week you research this topic. 80 percent of major brands consider the Instagram engagement rate (again, engagement on whatever social media platform you’re using) to be the top key performance indicator (KPI) of a campaign.For all you crazy taggers out there, stop. Tagging more than 5 users in a post does not increase engagement rates.
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